Bill Kanasky, Jr., Ph.D. continues with part 3 of our 4-part series on a sophisticated approach to voir dire. In this part, Bill talks about cognitive dissonance and personal responsibility. Cognitive dissonance is defined as mental discomfort. You have to give jurors examples of when you have experienced mental discomfort so they can relate and will share their own experiences with cognitive dissonance and also so they will hold themselves and each other accountable during deliberations. Next Bill describes how to address the topic of personal responsibility and how to plant seeds on it so you prime their brain for the concept of personal responsibility. Lastly, Bill talks about the topics of sharing fault and risk awareness.